BIG Small

The opposite of complicated.

We ask.
We answer.

We ask. We answer. Product & Industrial designers based in Belfast, N.Ireland.

Product & Industrial designers based in Belfast, N.Ireland.

Studio News
IDI Awards 2025

Delighted to make the shortlist for the Institute of Designers in Ireland (IDI) Awards, our professional body, in two categories.

We're nominated in the Consumer Products category with the STATSports Apex II Range & in the Design for Good category with Wizso 'Fizz, don't flush!'

More details here - https://www.idiawards.ie/idi-awards-2025-shortlist

Looking forward to catching up with everyone at the RDS in late November.

How we think

Ground-breaking product design rarely requires ground-breaking processes.

Mostly it just takes a more intelligent approach. A simpler way forward. One that starts by asking better questions.

An answer to a question no-one thought worth asking, because no-one could foresee a possible answer.

That's our job.

How we do

Better answers start by asking better questions

We ask.
We explore and refine.
We downselect.
We prototype and test.

We answer.
We design in detail.
We prep for production.
We handover.

products

products

View all products
Wizso - Fizz, don't flush!

Consumer Product
STATSports - APEX 2.0

Consumer Product
Andor - BC43 Benchtop Microscope
Aspen Pumps - Coming Soon
Bellamoon - Nurture & Rest Modules
Catagen - Beyond Now
OBF - Equipping Democracy
See.Sense - ACE & ICON Lights
Sepha - Pharma Packaging Machines
STATSports - APEX 2.0
Whale - Marine & RV
Wizso - Fizz, don't flush!

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